I am totally amazed that last year (2010) when you ask flooring manufacturers for digital assests, like roomscene images, and logos and product shots, you get bewildered looks and poor results. The web has been around for approximately 15 years and most manufacturers of all sizes have a web presence but cannot quickly and easily produce their digital assets.
A case in point, last Fall Olson Rug of Chicago and I decided to put together a fabulous roomscene gallery for Chicago flooring consumers to explore their flooring options. See Olson Rug's Flooring Gallery. I was hoping it would take me more time to write the program and resize the images than get the roomscene images from the flooring manufacturers. Instead, it became a major chore going through the channels of command to find the right person and obtain the roomscenes. Some still have never produced their roomscenes and others sent roomscenes with no identifcation or were such poor quality we refused to use them.
Manufacturers will kill to get a display in retailer's stores but when a retailer requests digital product shots, roomscenes, etc. most flooring manufacturers have no clue how to find them within their own company, if they even exist. Don't you want you retailers to promote your brands and products online? Every sales rep within the organization should be able to easily get the digital assets for their aligned retailers. Your digital assets are like a virtual display that costs you nothing and can really help improve your reach and help sell your products at the local retailer level.
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