Right now through 5/2/2011 buy STAINMASTER® Carpet and STAINMASTER® carpet pad from Lowe's and get free basic installation. Lowe's states the offer does not include customization, installation on steps, removal, haul away, moving furniture, gluing-down carpet, or prior purchases.
Lowe's also rolled out their own carpet comparison chart, called "Discover the Difference". The Lowe's graphic carpet chart compares STAINMASTER Carpet to Martha Stewart Living Carpet as of 11/15/2010. Even though they never mention the name of other major national home center chain, it doesn't take a genius to realize who they are targeting.
See it here...
http://www.lowes.com/cd_Stainmaster_236673818_?%20cm_mmc=sm_tw-_-l-_-product-_-stainmaster#hero
Specialty flooring retailers who offer STAINMASTER® Carpet would be wise to promote that fact so you get a shot at selling to those local carpet shoppers as well.
I am continually amazed at how Lowe's or Depot can advertise ANY installation, because they do not have a contractor's license. Here in California, if you advertise installation, you MUST put your contractor's license number in your ad. Why doesn't the state go after them?
ReplyDeleteAnd, the obvious question to consumers...do you REALLY believe you are getting anything FREE? Good grief.
I have been told by employees of the big chain stores that they can not compete with the local retailer for a flooring with installation. Get a complete/final price and visit your local retailer. Chances are that you will save quite a bit.
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