Home Depot - Lowest Total Carpet Project Price Guaranteed

Home Depot seems to be really taking a shot at Lowes and STAINMASTER® Carpets. Home Depot tweeted this afternoon that caught my attention... "@HomeDepot: Shopping for carpet? We’ve got the lowest total project price on new carpet and installation. Guaranteed. ". 

Going to Home Depot's website I see on a carpet banner on their home page ...

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On Home Depot's carpet page they show a detailed carpet comparison chart using a Martha Stewart Living™ Carpet versus a Lowe's STAINMASTER® Carpet and how you can save $173.60 by buying the Martha Stewart Living Carpet from Home Depot.

In the eyes of the consumer is Martha Stewart Living™ Carpet  as good a brand name as STAINMASTER® Carpet? I guess time will tell. In the mean time, specialty flooring stores had better sell themselves and not take HD for granted. Every carpet sale they get is one less potential sale for the local specialty flooring stores and HD has the brand name, locations and advertising muscle.
My own opinion is - never talk about your competitors to your potential customers. So how much of HD's advertising is helping Lowe's sell more STAINMASTER® Carpets?

Side note: If you didn't hear all the noise across the Internet the other day, Home Depot stated they planned on hiring 60,000 seasonal workers for their Spring Black Friday event. That annoucement got them a lot of Internet chatter and also helps their search engine ranking positions even more. ;)

UPDATE: Here is Friday, 2/18, HD Tweet - @HomeDepotDeals: We'll beat it by 10% http://bit.ly/g8koUo Lowest Total Carpet Project Price Guaranteed - Color + Pad + Installation