Google Search More Changes Coming

On Google's Official Blog there is a new post today titled: Google search and search engine spam. In the blog post Google talks about some of the new techniques they will be imposing in 2011 to help crack down on webspam and Content Farms. They want to improve the quality of the search results even more this year. Even though Google Search does a great job, there is still lots of room for improvement.

Google also talks about reducing the amount of low-quality websites that appear within the search results.

And we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content

After reading this one can surmise that Google is also referring to websites that all have the same low-quality text content. This could include supplier's turnkey, template dealer websites. Think about it... when doing a search do you want to see in the results 10 website links that all contain the same content? I certainly don't and it seems from the blog post neither does Google.

Spend the time to write your own unique, original content. Both your targeted audience and the search engines will be more satisfied and it will show up in the number of sales leads your website generates too.