Google on Out-of-Town Companies Competing With Local Stores

Google's Matt Cutts explaining about out-of-town businesses wanting to compete with the local, in-town businesses for first page Google listings. Meaning, your business is located some where else and you want to be listed (for free) in another city/town where you are not physically located. (Matt does hint at ways to do it within your business's service area.)

Note: There are the pay-per-click sponsored listings and possibly the new Google Boost depending on your location.