In an article published by eMarketer.com advertisers spent more advertising online then advertising in print newspaper for 2010.
Spending on print newspapers alone will fall more steeply to $22.8 billion. Meanwhile, a rise of 13.9% will push US online ad spending up to $25.8 billion by year’s end.
Retailers and other businesses should re-think their marketing strategies for 2011. With so many consumers today using the Internet to shop and explore their purchasing options there is a great opportunity to find new customers, and most retailers as well as manufacturers are missing out. Your competitors could be capturing your customers while you sit still on the sidelines.
I find most businesses are afraid to do online advertising because they don't understand how it works and so they continue to put all their advertising dollars in off-line print advertising. With today's web tools search engine advertising can be done very cost-effectively and highly targeted to any geographic area. Results can be monitored and measured and you can stop it at any minute of the day or night.
Click here to see the full article on eMarketer.com. Feel free to email me (john@webstreamdynamics.com) if you want more advice or guidance.
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