When creating web pages many people (and developers) often overlook the importance of a page's Title Tag and Meta Description Tag. Each web page has it's own Title Tag and Meta Description tag that is used to briefly describe what the page is about to the search engine spiders.
Let's look at an example to help understand what I am referring too...
Below is a web page's Title Tag and Meta Description tag viewed from it's source file. These two tags are not visible to website visitors when viewing the web page content, but they are visible to the search engines spiders when they crawl your web pages.
 |
| Web page HTML source |
Below is the Google Search Results showing how the above Title Tag and Meta Description tag are used by the search engine when displaying web page listngs.
If these two page elements are omitted when creating the web page, or are poorly written, the search engine may elect to use text snippets from within the page's content in their place. The best thing is to be sure to include well written, page relevant Title Tags and Meta Description tags for conveying the right message to potential visitors and for helping optimize each web page to help improve search engine ranking positions.
So what should we do with Title Tags and Meta Description tags?
1. Make sure every page has a "unique" Title Tag and Meta Description tag the correctly explains what that page is about.
2. Only use 1 or 2 keyword phrases inside each tag. For local buusinesses, include a geographic term if appropriate for that page. For example: Stevens Point carpet store.
3. Make sure your words create a clear message and don't appear spammy to the search engine.
4. Title Tags should be approximately 100 characters long (including spaces). Search engine will chop off extra words in results listings if too long.
5. Meta Description tag should be approximately 160 characters long (including spaces). Search engine will chop off extra words in results listings if too long.
 |
| Search results for web page |
So what should we do with Title Tags and Meta Description tags?
1. Make sure every page has a "unique" Title Tag and Meta Description tag the correctly explains what that page is about.
2. Only use 1 or 2 keyword phrases inside each tag. For local buusinesses, include a geographic term if appropriate for that page. For example: Stevens Point carpet store.
3. Make sure your words create a clear message and don't appear spammy to the search engine.
4. Title Tags should be approximately 100 characters long (including spaces). Search engine will chop off extra words in results listings if too long.
5. Meta Description tag should be approximately 160 characters long (including spaces). Search engine will chop off extra words in results listings if too long.
No comments:
Post a Comment