Google+ pages for Businesses has just gone live for everyone. What that means is businesses and organizations can now create their own business page, sort of like a business page on Facebook. To create your FREE Google+ business page you must first create a Google Account and then sign into Google+ with your Google account username and password.
Once signed into Google+ for business you have several different options for creating a business page. You can create a local business page using your business phone number or create a brand/product page, a business page, etc. Each has slightly different requirements for creating the initial page.
Once you have successfully created you page you can add interesting posts about your products and services as well as add an about section, business photos, a business logo and links to your YouTube videos. You Google+ Business page can also include a link to your website and your business phone number.
You can then select to share your content with just those who are following you (called your Circle) or make it public for all to see. With each post you can elect to allow others to leave comments or not allow any comments. Below is my Google+ business page I recently created for my company, Webstream Dynamics. Feel free to follow me to updates about search engine marketing, effective website design strategies, mobile website design, Google+ and Google Places.
Lastly, you can help spread the word by adding a Google+ icon to your website with a link to your Google+ Business page.
How all this will effect website's SEO and driving traffic remains to be seen, but it certainly can't hurt and it is free.
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