One of the advantages you get from claiming your FREE Google Places business listing is you can get a glimpse on how well your Google Place listing is doing or a given time period and what actions people took. All you need to do is login to Google Places to see the visitor activity details in your dashboard. There you will see the number of times your Places listing appeared (called: Impressions) in the search results over a given time period and the various Actions taken by some of the search users.
The Actions will show you:
- how many people went to Google Maps to learn more about your store location
- looked up directions to your store
- how much traffic was sent to your website
Along with the actions you also get a listing of the top search queries. This can help tell you if your Google Place listing is really getting your targeted shoppers.
If you feel you actions are low and the top queries are not the best keywords used by your targeteed audience then maybe it's time to revamp your business description and 5 business categories to better match your targeted buyers. You can also add a 30 day sales announcement or update to your Places page that can help entice viewers into action and drive more store traffic.
It's important to also realize not everyone has to go to your website to get your store address, phone number and directions. With Google Places listing all the necessary information is right there. This is also true with the other Internet yellow-page business directories. Look at these as mini-display advertising pages to help improve market reach and drive store traffic.
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