In the first part of this video by Matt Cutts from Google talks about the use of duplicated content pages within the same TLDs (ie: ".com", ".net", ".org", etc.) will likely be filtered out by Google's algorithms. This is one reason I keep preaching to retailers not to use a templated website that re-uses the same content over and over from website to website. Besides, you really need to differentiate yourself from your competitors and give your targeted shoppers compelling reasons to buy from you. Personalize the web experience with ins-store photos & videos, testimonials, your staff's experience, selection, service, etc.. Successful websites are not a printed advertisement, they are a whole lot more today.
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