Using video to make your sales pitch

Home Depot's Total Carpet Solution video is an excellent video marketing example. In a matter of a couple of minutes carpet shoppers learn "Why buy carpet from Home Depot". The underlying powerful message is sure to capture the interest of their online visitors. Plus, the Home Depot carpet video conveys the message much better than they could with just text words on a web page. Most people won't read a lot of text but they will probably watch the short video. Add to this the video can be shared on blogs like this or on a Facebook page. Kudos to Home Depot for a great video.


Carpet retailers (as well as other types of retail businesses) and the various flooring buying groups should think about creating videos similar to this excellent Home Depot carpet video, post them on YouTube and embed them in their websites. With the inexpensive, easy to use, flip camcoders and HD point and shoot cameras there are a lot of  cost-effective ways today to create compelling online videos to help drive store traffic. So what are you waiting for?