Promoting Your Fall Sale Events

Most retailers right now have major Fall sale events going on in their brick-and-mortar stores. So are these sale events also promoted on your website? Shame on you if they are not.

Supplier Marketing Support Portals
Your website should be an extension of your store's overall marketing strategies, which means what ever you are promoting in your store should be on your website too. Some suppliers have special dealer portals where you or your web developer can login and download flyers and sale event details. Some even supply snippets of code to embed in your website that will display the sale event for you. So there is little excuse not to participate.

If your supplier has a big Fall Sale and they don't have web content for you to use on your website tell them: "Hey this is 2010! How can we support you if you can't be bothered supplying us with website digital promotional materials?" Don't let them off the hook they need to get with the times.

Be Creative
If you really want to separate yourself from your competition then be creative. Rather than just using the supplier's materials create a unique landing page promoting your Fall Sale events! Add Youtube videos, room scenes, in-store photos, etc... Make it say to your website visitors "Wow I have to go there!" You can also link to that page from your website as well as pay-per-click advertising. Plus, using analtyics you can track the page results and determine how successful it was.

Don't Be a Lemming
Bottom line, if you want your website to give you a good ROI you have to continually put some serious effort into it. If you have a supplier's templated website and you can't update it yourself I would dump it and get something you can personalize and have regularly maintained with all your latest in-store sale events, store photos, testimonials, photos of previous jobs, and unique geo-targeted content to improve your search engine ranking positions. Don't be a lemming!